(Yves) Saint Laurent Paris.

Source : Yves Saint Laurent Facebook page.

Here it is ! The brand new Yves Saint Laurent Paris logo, requested by the new creative director Hedi Slimane.

A move back in the days when the founder Yves Saint Laurent created Saint Laurent Rive Gauche in 1966.

Feel it or not, you'd better get used to it.

Everybody (Pierre Bergé, co-founder of the house, included) seems happy about the decision. So, let's burry the good old YSL with dignity.

R.I.P.

Igor.